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Burger King's International Women's Day Tweet In 2021, Burger King aimed to announce a scholarship program for women in culinary arts and emphasize that only twenty% of United kingdom Specialist chefs are Females. Nonetheless, their Preliminary tweet, "Ladies belong in the kitchen area," intended to grab attention, backfired. The tweet was greatly found as sexist, leading to huge backlash. Many skipped the observe-up tweets outlining the scholarship. Burger King deleted the thread, apologised, and promised to not repeat the mistake. The primary click here consider away from these marketing issues is that each marketing campaign has to be comprehensively prepared out and regarded from all perspectives. For more marketing fails, take a look at our site submit

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